CIT College Radio - Moodboard Complete!

20 thousand paper and card scraps later, here is the finished product of the moodboard!
Click it to see a better view... :)

As I said in my previous post, I centered everything around the logo that I made. I based most segments on the research that I had collected. I came up with the sports segment myself however.

I made sure that every section had blue, white, and red in them as they were the colour scheme I had picked that represent CIT and its main colour scheme. It also has other colours on the segments on the left, bottom right and on the logo that add more variety and makes the moodboard more exciting aesthetically. 

The layout itself, with the pictures all around the logo (that I made using Pages), signifies the excitement and energetic atmosphere I hope the radio station will bring to CIT. 

The two adjectives I chose are "ENTERTAINING" and "PRACTICAL". However I believe they did slightly change throughout the process of making the moodboard. Instead of "practical", I think "EXCITING" suits what I am trying to express.

Segments

The picture on the top right represents the music that many students want to hear from the CIT radio station. 

Below that is the "events announcements" segment. I believe it's a great idea for the station to advertise various events around the city. The pubs and clubs holding the events could even sponsor the station for advertising them. 

Then the segment below that represents a "special offers" segment which could be held on the station from time to time. I cut out the text "SUPER BARGAINS" from a magazine.

To the left of the "special offers" is the sports segment. Since sports is a huge factor at CIT, it's a good idea to take advantage of the station for keeping students and staff up to date with live results,

To the left again is the competition segment. Games such as brain teasers and mystery voice would be a great idea for the station. The font for the "WIN WIN WIN" is Helvetica.

Above the competition segment is "Society Hour" In my research I found freshmen aren't too sure of what each society entails so they think it's a good idea for society leaders to have their own segment on the radio. The leaders can speak about what they really do in their respective society so younger students can become more familiar with each one. I got the text from cutting out letters from magazines.

Above that is a picture of college graduates throwing up their caps into the air. I like this picture as it's what everyone sees themselves doing at the end of their college course. Plus it goes well with the name "veloCITy"... We're all going our own direction once we graduate!

To the right is a red "On Air" sign that you would find in a radio station.

And last but certainly not least, is the "local talent" segment. According to my research, people wanted to hear local talent as well as mainstream music. What better way to promote young singers and musicians than let them sing and play for eager ears in CIT! Once again, I got the letters by cutting from a magazine and the background is a newspaper article also cut up. One word I intentionally left uncovered by any letters... "talent"! 

Hope you like it :) 

It was a lot of fun to do!